Rabobank's Rewards Banking Interactive Tool. The tool's primary goals are to:
Make it easy for customers and prospects to see the benefits and reward levels they can achieve if they are using certain Rabobank products and services, and the cost associated with their selections.
Create a compelling and interactive experience that presents the information in a way that is easy to understand.
Allow for customer service representatives to utilize the tool in-branch while working with existing and potential customers.
Allow for potential future iterations to live on a large, interactive touch screen.
Include a link to begin the application process.
To access the tool, select the "Learn more >" link in the "See how you can get rewarded" module in the right column -https://www.rabobankamerica.com/personal/checking/rewards-banking
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Rabobank - Rewards Banking Interactive Tool
PROJECT GOALS:
Rabobank engaged Spring Studio to create and build a fun, interactive Rewards Banking Tool. This utility is designed to assist current and potential customers in understanding the benefits of rewards banking.
MY ROLE:
I served as UX Lead:
Managing the client relationship
Leading the design definition, and documenting the experience.
Collaborating with visual design and technology team members on project execution and delivery.
