PROJECT GOALS:
Create a mobile presence for bankofthewest.com, increasing user engagement and new customer acquisition. In order to get to market more quickly, Business decided to leverage the existing CMS platform and to utilize an Adaptive Web Design approach for this experience.
MY ROLE:
Conceptual Phase: Partnered with Visual Design Lead, Business and Technology to iterate three design approaches for testing. Created wireframes, along with defining information architecture and preliminary templates & components. Provided Design Strategy and Principles, outlining UX approach for success.
Execution: Provided design oversight and guidance to project team. Evangelized design solutions to leadership and other stakeholders.
