Created flexible technical design to support increased traffic.
Added predictive text capability to get users to results more quickly.
Implemented faceted navigation system, allowing results refinement through dynamic controls. Created 150 unique, contextual suggestions (“Managed Answers”) to address top 70% of Search queries.
Added support tools such as real-time chat access and email. Quick access to the Top 10 Customer Search queries (very popular feature with users).
Enable Search as a key navigational element for both product sales and customer service, making it easy to users to find information.
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Bank of America - Search Engine Upgrade
PROJECT GOALS:
Upgrade Search engine to accomodate over 2 million unique Search queries per month.
MY ROLE:
Served as User Experience Project Lead & Senior Interaction Designer. Managed the design team, deliverables, and assets for both phases. Led the conceptual and detailed design phases. Developed user flows, task models, and wireframes. Assisted in Usability Testing approach definition and execution.
