Leveraged qualitative and quantitative research to help inform Persona Development. I defined and documented the Consumer User Stories, which informed the experience design for the consumer journey.
Task model / user flow example
Detailed wireframe example
Deliver a best-of-breed, innovative online banking experience. Datamine customer relationship information, behavior and usage patterns across all channels to deliver personalized, robust, targeted financial solutions. Offer a fully customized experience, along with tools and resources to help customers manage their financial lives.
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Bank of America - Next Generation Online Experience
PROJECT GOALS:
Throughout 2008, User Experience worked to define Bank of America’s Next Generation Experience. At the end beginning of 2009, a team was brought together to define and implement a high fidelity prototype to communicate eCommerce’s strategic direction to Bank of America Senior Leadership.
MY ROLE:
I served on the interdisciplinary team, leading the Consumer customer portion of the prototype demo.
