The Bank of America homepage as it stood at the start of the project.
User flow for A/B testing homepage designs
Detailed wireframe for one version of new homepage. Reduced number of links on the page, logically grouped user tasks in content well, provided easier access to self-service functionality.
Final homepage design. Outperformed production homepage in A/B testing. Delivered an improved experience, increasing customer satisfaction and reducing negative Voice of the Customer feedback. Supported Bank of America's "Bank of Opportunity" brand identity.
Persona Development for the next iteration of Bank of America homepage.
Design Concept for next generation Bank of America homepage.
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Bank of America - Homepage Redesign
PROJECT GOALS:
In 2006, Bank of America initiated a redesign of their homepage to make it easier for the 22+ million monthly visitors to find information. Other primary goals were tol eliminate infrequently used links, increase online sales and online banking adoption, and decrease call volume.
MY ROLE:
Served as UX Design Lead, leading Conceptual and Detailed Design phases; delivering task models, wireframes and user interface specifications. Managed design team and deliverables.
