Philippe Vermond

Pastis 51 label - The briefing of Pernod Ricard was essentially to feminazed the label.
Indeed the elder label was terribly machine-made, metallic then cold.
To answer Pernod Ricard expectation, introduced colored bandage (several blue and pale yellow) worked with the aniseed-tree and iconography.
This is labels of differente stage.

• Packaging Design