Recent studies reveal that the majority of digital media consumption now takes place via mobile apps. Mobile marketing and eCommerce platforms are increasingly important, and will become more and more profitable for retailers. As of early 2016, studies indicate that 30% of all online shopping purchases happen on mobile phones. Acknowledging these facts, I wanted to revisit—as an exercise—the iOS App of a popular designer, manufacturer and retailer. For this redesign concept, I created a mobile interface featuring new collections, product summaries, and news. While introducing new functionalities, the intention was for a clean, consistent and readable look. It provided a great opportunity to explore in depth the Apple iOS Human Interface Guidelines.
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