Range of exploration and development sketches of what a Nike car would be. This was an early warm up, looking to do shoe like proportions and details and 360 degrees of design.
Range of exploration and development sketches of what a Nike car would be. This was more of an American GT style, again with shoe like details, exposed construction and 360 degrees of design.
Range of exploration and development sketches of what a Nike car would be. OK now we are getting somewhere Nike. Inspired by the Lotus Super 7 which focuses on adding lightness which is the same as Bill Bowerman when he developed the first Nike running shoes.
Range of exploration and development sketches of what a Nike car would be. Now the focus has shifted to the athlete as a component of the vehicle, in a prone position using major muscle groups to drive the vehicle. Use of thin film fabrics for aerodynamics and weight reduction.
Range of exploration and development sketches of what a Nike car would be. It is almost there, the top and front view defines the sprinter stance with the rear wheels pulled in and the front stretched out like like arms.
Range of exploration and development sketches of what a Nike car would be. Minor support sketch of the details of the body interaction, the driver clips in, extends the body to accelerate and contracts for braking.
Range of exploration and development sketches of what a Nike car would be. OK this is the key sketch that defines the final design. Everything is here, the fluidity, carbon aero chassis, hub-less motor in wheels, asymmetric tires, color, proportions, etc. From here it went to data.
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Nike ONE 2022
The Nike One 2022 is the epitome of blue sky creative brand expression. A vehicle designed from the inside out around a human as the control and power center. Conceptualized as training equipment for the track.
Industrial Design, Product Design, 3D CAD, Graphic Design
Available
Freelance
Phil Frank
Strategic Positioning. Tactical Implementation. Creative Passion.
Seattle, WA