Saleen Store - Complete design, layout, brand storytelling, construction management.
Saleen Store Lifestyle - Complete design, layout, brand storytelling, construction management.
Saleen Store Technical - Complete design, layout, brand storytelling, construction management.
SMS Corporate Office Executive - Complete design, layout, brand storytelling, construction management.
SMS Corporate Office Executive - Complete design, layout, brand storytelling, construction management.
SMS Corporate Showroom - Complete design, layout, brand storytelling, construction management.
SMS Corporate Production Line - Complete design, layout, brand storytelling, construction management.
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Environments

An immersive brand environment.
The Saleen Store was designed as a brand immersion experience for consumers previously not exposed to the rich racing history of the niche automotive company. Style, Energy and Performance are conveyed by the colors, finishes and technology throughout the space.

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Freelance
Phil Frank
Strategic Positioning. Tactical Implementation. Creative Passion. Seattle, WA