FROST - In some cultures, perfect food is is so highly regarded that the finest cantaloupes are given as wedding gifts.
Unfortunately, food is often less than perfect. Even the smallest flaws will visually taint an otherwise perfectly delicious piece of food. When visual senses get in the way of tastebuds, food must be projected in a different light.
Rather than ineffectually trying to rid foods of all visual imperfections, why not just mask harmless flaws? If superficial imperfections were concealed, the more important qualities of food would be the focus.
Wax is a natural material that is already used to preserve food, specifically fruits and vegetables. FROST utilizes wax in sustainable ways, while presenting what keeps us alive, and to disguise the less than perfect qualities of everyday foods, allowing for a more visually palatable presentation of meals.