Sublimex is worn on the eye like a contact lens where it periodically flashes the time so quickly that the brain isn’t conscious of how it got the information. The user seems to simply know the time, raising a host of possibilities about how the nature of clockwatching would change.
Andrewes: The idea of having an invisible timekeeper transmitting the time through a subliminal message to the eye is original yet at the same time rather worrying. One can imagine that the time messages would quickly be supplemented with advertisements, perhaps without the user’s consent or awareness. Sublimex is a wearable device that certainly deserved recognition.
Friend: I have to admit, I was waiting for this. The old watch in the contact lens. But the really cool twist here is that it’s subliminal! You just know it’s 8:00 p.m.
