Pietro Pellicelli

Air Jordan concept, taking reference from four of my past favorite models, exploring new volumes for the sole to find best compromise of cushioning, flexibility and support.
From a design standpoint key points are simple clean lines, techincal feel, midsole and heel cuff proportions and the panels layout, capable to allow a few different cool color blocking options.
Hand designed, AI developed (Vizcom) and photoedited to combine best solutions and get the final feel.

• Footwear
• Product Design
• Design Management