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Corcentric
?Corcentric came to us to with an identity crisis. They had changed their brand 2-3 times in less than 5 years, each time trying to identify their values, and position them favorably amongst peers.
Rather than discard everything, we first identified a complete rewrite of their key pillars, then followed that ethos to extrapolate brand identity components. With good rapport built on the current shape of their mark, we refreshed and updated it for digital use, and created a completely new, confident design system that completely recontextulized the company in its industry.
