The study of Visual Lab is in the research and experience nature fractal geometry of simple modules. The subject analyzed in this context is the wand of the Magnum ice cream Algida. The form given the elementary geometry, it is very well paid for such testing, giving, thus, life to games of three-dimensional texture very intriguing. The sequence of the modules, linked to concepts of geometric rhythm, translation, rotation, balance and imbalance generated visual movements "visual" that investigated fully the inherent geometry and spatial development of the wand Magnum, thereby, to decontestualizzarla from its use daily. In addition, the contextualize this work, through simulations of different situations as a cellular tissue or an architectural landscape, made visible the fractal nature of the module.
