In-store header card for end cap and floor graphic
In-store blade sign and direct mail postcard
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Johnson & Johnson -Shopper Campaign

Retail activation for Johnson & Johnson. Promotional materials were integrated to include in-store point-of-sale, solo direct mailer, PFP/RC ad, Floor graphics, and digital messaging. Categories followed the look and feel shown here and included, Oral Care, Skin Care, Mornin Routine, Nightlife, Baby, Active Woman, and an overarching (entire J&J family).

Pete Gorman
Hands-on Executive Creative & Brand Professional Milwaukee, WI