Joyride - Joyride is a cart concept for the fast and the curious. A cart concept that unites parent and child threw creativity and excitement in an urban environment.
Joyride - The classic soapbox cart concept holds many substantial features worth bringing into focus. It is about adventure and excitement, about social interaction and free play set in an outdoor environment.
Joyride - Master project - "Joyride" consists of ten elements made of marine plywood, tree parts of aluminum tubes - a push bar and the wheel axles, a 12mm thick nylon rope for steering, and twelve self locking ring pegs.
Joyride - In today society we have become so concerned with turning kids into baby Einsteins that something critical to childhood is fast becoming extinct, namely free play. The essence of play is creativity, imagination and excitement.
Joyride - Joyride is a full-scale construction kit suitable for parents with children between 3 and 9+ years old. A project they can undertake together.
Joyride - It is a cart concept that is easy to assemble yet challenging enough to be exciting. It makes you a part of the creative process and can be seen as a tool for interaction between parent and child, somthing you create togeather.
Joyride - The twelve self-locking ring pegs further ensure the safety of the self-locking construction.
Joyride - The Cart elements are prepared with graphical guidelines, which further enhance and encourage to creative participation, much like a three-dimensional coloring book.
Joyride - In many urban environments - time, space, know-how and access of material and tools have become something of a luxury asset.
Joyride - No tools are needed to assemble the kit and when it is dissembled, it can easily be put away for convenient flat-pack storage until next season.
Joyride - Exhibition collage
Joyride - It was important to distinguish how parents and children relate to play and find the secret ingredients for a successful foundation for play between the two.
Joyride - A lot of thought was put into additional values around the project.
one aspect was an online service, where you can build and design with different elements and then print a minature replica of your cart.