The Steinway Timepiece - Steinway extends its brand to horology. As music is sound organized through time, the Steinway Timepiece campaign focuses on the relationship between music, time and the interrelation of the cosmos.
The design concept reflects that music is comprised of not only the notes, but also the space between the notes. That emptiness is time and it had to be considered. I also considered that when we listen to music and when we look at outer space (which is how we tell time), they don’t look or feel flat. I decided that my design should reflect these realizations—it should feel like music and look like outer space all at the same time. To accomplish this I organized and hung watch parts to make them to feel like they’re floating.