OGL produces raw leather that is much different from the leathers in the market currently. Targetting at the high-end leather brands to spread the unique leather helps to increase OGL's brand awareness in a much quicker pace. Bendicle is an exhibition space
proposed for OGL to showcase its new branding qualities in the
raw leather. Instead of showcasing the raw leather in a 'raw' manner, Bendicle is a space that gives off a brand awareness of luxury and that leather is placed in a manner for appreication. The contrasting sleek design forces the raw leather to stand out from the exhibition design to enhance the impact of the leather specialty. Inspired by the flexibility properties of raw leather, the different bending thickness and angles formed the exhibition space.
Exhibition: Branding of OGL
