Wigs are treated as an accessory whereby it is a tool that gives off a different personality for the working adults for a make-over on a special event. Contrasting the populated streets of Orchard Road, The Wig Shop has a transparent concept which is non-transparent. Using black cable systems as the main structure wall and display, is greatly reduces the cost of
the store. These black cables could be easily reconfigured for seasonal changes.
Tying in the concept of illusion, customers just entering the space would see the displays as different layers as a process of t r a n s f o r m a t i o n , however exiting the shop, they would realise that the display ‘merged’ into a piece of wall. It could be as though they have walked through a wall to become another character.
Budget Built Retail
