The birth of a new brand. An old colleague and I dreamed for a while about starting a new sportswear brand. It would be an entrepreneurship project and a journey of personal growth. We devised a new logo, conducted market research, developed a product line, contacted potential manufacturers and suppliers, crafted a business case, and presented it to a few interested investors... but then came Covid, the war in Ukraine, and the birth of my daughter... Well, it's been over two years since then, and I've thought about sharing my idea to showcase what could have been but wasn't, hoping to inspire other designers and perhaps even create some new opportunities. I hope you like it.
Finally, I'm going to show you the designs of final concepts, with much more refined drawings and 3D models of many of them. These models were used to prepare budgets with suppliers, although we didn't reach the final step, which would have been the technical specifications. I believe we were close to achieving it, and I think the brand would have worked, but I just didn't feel capable on my own. In some of them, you will see the old logo, and in others, the final logo. The process wasn't chaotic, but it's something common in projects where decision-making doesn't depend on just one person. I hope you like them.
As a final bonus, I'm attaching the last sneaker I made. For this one, I recorded the entire process of conceptual drawing and composed a video to upload on YouTube. Eventually, I'll make it public. I also modeled this sneaker in 3D, and in fact, since it was the last one and at that time I was in the middle of learning how to use Blender, I think it was turning out the best. It's a shame I didn't do renders and didn't finish it (I just need to add the logo). I'll try to find time to finish it and I'll make a new project to show it to you. In the meantime, enjoy the speed sketching video. Thank you for sticking around until now, and if you like it, please let me know in the comments and give me a like, it's free!
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The birth of a new brand.
The birth of a new brand.
An old colleague and I dreamed for a while about starting a new sportswear brand. It would be an entrepreneurship project and a journey of personal growth. We devised a new logo, conducted market research, developed a product line, contacted potential manufacturers and suppliers, crafted a business case, and presented it to a few interested investors... but then came Covid, the war in Ukraine, and the birth of my daughter...
Well, it's been over two years since then, and I've thought about sharing my idea to showcase what could have been but wasn't, hoping to inspire other designers and perhaps even create some new opportunities.
I hope you like it.
