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Orbea Dude graphic identity

Graphic identity for Orbea's frameset
Orbea Cycles | Enciclicka
2011 - 2012

Coinciding with the launch of its new DUDE model, bike builder brand Orbea proposed a design competition that consisted on labeling a blank version of it's new frameset.

Two proposals where created, one of them playing with overlaying the brand's logo on the frame (1), the second using using the UCI W.C. flag along the entire frame (2).

Neither proposal was selected.

Pau Moltó Revilla
Product Engineer Barcelona, Spain