gLike
Game of Thrones Sweepstakes
Win the Throne Sweepstakes was an epic chance-to-win gamification of life in Westeros. Once users registered, they went on to select their family allegiance. Then, each week after GoT aired, they would check in to play a new game, gain more coins and rise through the ranks. HBO said it was easily their most successful interactive chance-to-win game ever.
