I wrote the RAM Truck tagline, "GUTS-GLORY." As senior copywriter at Organic, I originally wrote it in 2009 for their national RAM website. FCA promoted it as the tagline in 2012.
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GUTS-GLORY RAM Tagline
I wrote the RAM Truck tagline, "GUTS-GLORY." As senior copywriter at Organic, I originally wrote it in 2009 for their national RAM website. FCA promoted it as the tagline in 2012.