Working together with Instagram, Pepsi wants to make sure people get out and live their "Best. Summer. Ever." Pepsi #Summergram introduces hundreds of customized Augmented Reality filters and digital stickers to help consumers elevate their social media game throughout the summer. With fun summer-themed statements like "Tropic Like It's Hot," "Turnt Not Burnt," "Catching Rays," and "Call Me On My Shell Phone" appearing with graphic icons and QR codes on Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles, fans can access exclusive Pepsi #Summergram content that will help plus up any summer mood. Including the lines that were ultimately selected for bottle labels, I wrote approximately 500 headlines for Pepsi executives to choose from.
