Paul Orleck

Branding Campaign: A brand mark and graphic brand system designed for a real professional client, The Pyramid Hill Sculpture Park + Museum. The brand campaign included a series of collateral pieces: brand mark re-design, an identity system (letterhead, envelope, business card), informational park brochure, park map, and sculpture inventory list.

Wayfinding System: A practicum project designed for a “real” client, Pyramid Hill Sculpture Park + Museum. The project included a comprehensive wayfinding signage system designed to guide visitors through the 265-acre park and to major event destinations within. The park users include pedestrian, vehicular and art cart drivers. The design process considered typeand symbol legibility, color selection, scale, viewing distance, and sign placement. The system is specified to be fabricated out of sustainable (low VOC) painted aluminum and incorporates the existing brand identity.

Senior Thesis: A comprehensive brand campaign designed for an international design conference to be held in a city/country outside the United States. The brand identity and graphic system was applied to a variety of promotional and informational communication collateral to include a a brand mark and design standards, a conference program, website, a free promotional project of choice, and an 8’x8’ exhibition space.
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Senior Thesis: A comprehensive brand designed for the international design conference to be held in a city/country outside the United States.
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Senior Thesis: An informational program guide designed to inform attendees about the day-to-day conference sessions, events, tours, speakers, and history/culture of Berlin, Germany. The program expresses the unique brand and serves as a user-friendly guide in navigating the conference experience.
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Senior Thesis: An informational program guide designed to inform attendees about the day-to-day conference sessions, events, tours, speakers, map and history/culture of Berlin, Germany. The program expresses the unique brand and serves as a user-friendly guide in navigating the conference experience.
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Senior Thesis: An informational website designed as an extension of the conference programming to include detailed content and to provide the opportunity for registration.
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Senior Thesis: A promotional poster designed to advertise the upcoming international conference event and highlight key speakers. Also a long sleeve shirt was designed to advertise and promote the motto of the conference. “Always Protest Face Value”
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