Souza Cruz Promotional Packs (Cigars)
Challenge:
Souza Cruz was prohibited from advertising , and therefore had to adapt all your communication strategy to have new touchpoints with your clients, following all the regulations imposed by law.
Scenario:
They were mapped profiles of customers of some of the Souza Cruz cigarette brands involved in Mida adaptation project, and analyzed the habits , life styles and trends for the same .
Solution:
Special promotional packages were developed with concepts aligned to map profiles raised in the survey, using elements and features to develop additional functions for packaging, and characteristic decorative elements.