Lucky Strike special pack made with a mirror globe form, and have a function of speakers. This project was guided by nightlife style found in clients of this Lucky Strike type.
Lucky Strike special pack made with a mirror globe form, and have a function of speakers. This project was guided by nightlife style found in clients of this Lucky Strike type.
Lucky Strike special pack made with a mirror globe form, and have a function of speakers. This project was guided by nightlife style found in clients of this Lucky Strike type.
Lucky Strike special pack made with a mirror globe form, and have a function of speakers. This project was guided by nightlife style found in clients of this Lucky Strike type.
Cigarette special pack based on exportation cargo packaging. Made in pinus wood.
Cigarette special pack based on exportation cargo packaging. Made in pinus wood.
gLike
Souza Cruz Promotional Packs (Cigars)

Challenge:
Souza Cruz was prohibited from advertising , and therefore had to adapt all your communication strategy to have new touchpoints with your clients, following all the regulations imposed by law.

Scenario:
They were mapped profiles of customers of some of the Souza Cruz cigarette brands involved in Mida adaptation project, and analyzed the habits , life styles and trends for the same .

Solution:
Special promotional packages were developed with concepts aligned to map profiles raised in the survey, using elements and features to develop additional functions for packaging, and characteristic decorative elements.

Paulo Ferreira
Product Designer Rio de Janeiro, Brazil