Cîroc shop window.
Cîroc shop window
Cîroc shop window.
Cîroc shop window.
Modular system to adapt a many shop windows formats.
Bottle stand with infinty mirror, based on brand guide developed.
Johnny Walker Blue Label shop window.
Johnny Walker Blue shop window.
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Diageo Shop Window (Cîroc Vodca & Johhny Walker Blue Label)

Challenge:
The brand had to make a windows system to display their products in markets, duty free shops and other airports aligned to the concept of the guideline developed by Crama, so that suited the varied formats.

Scenario.
The project should be based on alignment developed according to formal and graphic elements for standardization of brand communication in order to increase its market presence and reach new audiences.

Solution:
A system of modular panels was developed with the passage of electrical and data, and using parts and elements created both for Ciroc Vodka when to Johhny Walker Blue Label.

Company: Crama Design Estratégico

Paulo Ferreira
Product Designer Rio de Janeiro, Brazil