Concept Board - This concept board is used to demonstrate how the line - Have a Better Day - can be used once the product is no longer " new "
Once again, it plays into the idea that no matter the kind of day you are having, Krispy Kreme makes things even better.
E-blast sample - Currently, KK uses "Friends of Krispy Kreme" as their fan club.
In an effort to devise a more family friendly acronym and reiterate our message of "Have a Better Day" we introduced the Better Day Club.
This is the e-blast that would a. Introduce friends of Krispy Kreme to the Better Day Club and b. Introduce the new product line.
These e-blasts would occur monthly and provide seasonal specials, promotions, coupons etc.
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