HP Enterprise PC family - The HP Enterprise PC appearance strategy was based on three objectives: elimination of painted plastics to enhance recyclability, maximizing the air flow to improve reliability, and creating a strong, business-like appearance that communicated dependability and stability. Five different chassis were designed, each presenting its own unique challenges.
Microtower PC - The key attributes for the appearance strategy were "powerful" and "professional". The business-like appearance was sometimes described as "a pin-striped suit with a tie".
Appearance Models - Initial appearance models communicated the appearance strategy to the product development team, even as final form factors and feature definitions were evolving.
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