This innovative and futuristic desk lamp has a simple yet stylish design. The key feature of the product lies within the lamp head which can turn 360 degrees in order to illuminate exactly where the consumer desires. This is made possible via a cog system whereby either end of the main cylindrical component contains a cog which corresponds with the fixed side parts to produce a working cog mechanism. It is also possible to brighten the lamp by touching the on button again once the product is on. There is 3 different levels of light in total. With the product being a desk lamp another highly beneficial feature is the minimal room it occupies. This is due to the large area in middle being free which enables the user to place for example files,paper work, stationary and other office equipment underneath it and out of the way.