Zippo - 500,000,000 Lighter
Zippo was celebrating the manufacture of its 500-millionth lighter. The event culminated at their museum where the lighter was put on display. Employees and select members of the press attended. I developed the concept of "Sparks Will Fly", to celebrate the event. In addition to promoting this graphically, a promotional video was developed which highlighted the song of the same name, by the Rolling Stones.
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