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Ericsson @ CTIA 2010
Ericsson’s goals for the attendee experience in this booth start at the presentation area where visitors learn about Ericsson’s wireless network solutions. The theater is intended to capture an audience that files into the booth after a presentation, being vetted by exhibit staff and directed toward their primary interests. New brand assets from Ericsson leadership in Europe have been incorporated into booth graphics.
It’s interesting to note that a single double-deck structure would have exceeded the square footage regulations and required sprinklers to be installed. We worked around that costly expense by separating the deck into two structures and bridging them with a fire-proof walkway
