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Ericsson @ CTIA 2009
Strong brand development for Ericsson's space at Mobile World Congress in Barcelona established the attitude and approach for this concept. A presentation theater and software demonstrations are the primary exhibit components. A retail display promotes Sony-Ericsson cell phones. The double-deck structure hold conference rooms, a catered area and a technical equipment room.
A series of two-dimensional faux wall treatments reflect the latest brand assets.
