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Ericsson @ CES - concept
This concept attempts to take focus off the double-deck structure to feel more consumer-friendly for the CES crowd. The exterior deck structure has been clad in a neutral dark grey, acting as a blank canvas for mounting branded messaging and imagery. The staircases have been enclosed for the same reason as well as to further wall space for demonstrations. Demonstrations are arranged in a circular format with semi-transparent vertical panels to keep sight lines open within the attendee part of the space. Meeting and equipment rooms are a large need in an Ericsson booth but in this case, they have a diminished presence to the product demonstrations.
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