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Constellation Brands - Concept
Promote Constellation Brands and their brand portfolio. Booth features a rotating tasting bar as a focal point and traffic builder. Super-sized bottles contain 360° curved LED screens to promote brand assets. Stations at aisles promote new products as well as give attendees self-guided touch screens to browse CB’s brand portfolio. A simulated beverage cooler within the booth guides visitors through a consumer research program developed by CB that helps retailers maximize sales. Additional areas within the booth educate visitors about E-commerce solutions and offer casual meeting spaces. A fully enclosed conference room allows for more detailed discussions.
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