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Cell Genesys 10 x 20

Cell Genesys specializes in the development of novel biological therapies for patients with cancer. The company's corporate headquarters inspired my design approach. The exhibit features a rear projected video screen in the center. Wood veneers contrast with textured, painted surfaces in order to appear more like a corporate office space.
Cell Genesys was acquired by Biosante Pharmaceuticals in 2009.

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Patrick Haggerty
Exhibit Designer / Design Consultant / Design Director Buffalo, NY