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Developing a knowledge product
Developing a knowledge product - A Business Idea goes through many stages before it becomes a Business plan and eventually a successful Business. My participation in the project, being at the stage soon after its genesis, involved seeing it through those many transitions till it takes shape into a recognisable form. My role was to provide an identifiable image to the brand and to add to it’s persona with my skills. Contributing, adapting new trains of thought and incorporating them in the product was essentially what I did.