I worked with a publisher of this international, B2B Food Industry publication on the advertiser persona and how that persona would reflect graphically. When referring to the brand/publication the graphics would be bold and colorful. When referring to the advertising program, the layout and graphics would be very clean and structured. I used Pinterest as a brainstorming tool to find images that fit the persona we developed for this publication's advertisers. On Pinterest, I found a black and white sketched image of an older man on the side of a building with a dynamic color overlay, which inspired the images in this promotional piece. The image fits a pun in the headline "Draw Attendees to Your Booth".
Persona-Driven Concept through Pinterest