![](https://s3images.coroflot.com/user_files/individual_files/original_129122_zy_wPfwTHJ7j0QkmC87Huk7LK.jpg)
The branding fits the more informal, yet design-oriented persona for this audience.
The graphical effect of natural lighting and textures, and a handwritten font also fit the persona for this audience.
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![](https://s3images.coroflot.com/user_files/individual_files/original_129122_sWE78pFKiIfVxsqjHCSAgO9WT.jpg)
The reverse side showed statistical support for advertising with Environmental Design + Construction magazine.
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