To understand the context in which the design has to work, it was necessary to understand the workflows, the problems and the opportunities. We deconstructed the human work system and gathered important insights, diagrams envisioning the current work system, patterns of work flows, and scenarios.
To understand their lifestyle, environments, livelihood, local social communicative patterns and the everyday challenges they face, we conducted research in the rural parts of Maharashtra state.
To realize the inherent complexities of the rural businesses we studied the handloom weavers, artisans creating folk art and the fruit and floriculture artists. Planning the data gathering, logistics, and analysis was crucial. We conducted field visits to identify important role players in the human work system.
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Texity Systems (Grame'Arth)

The aim of this research project we did for Qualcomm was to find out the acceptance and use of technology in Rural India and to look at opportunity for introducing next generation mobile technology platforms, products and services.

Pallavi Mahajan
User Experience Designer Mumbai, India