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Cobra Beer - surrogate campaign
Cobra Tattoo Bar - Liquor advertising is banned in India. I thought of a substitute product that is “Tattoo Bar” to promote the brand. Surrogate advertising is advertising which embeds a brand or product message inside an advertisement which is ostensibly for another brand or product – in this case it’s a Tattoo Bar and I used the company's logo and distinctive brand colors and persona to attract its TG.
