Pro vs Am - Fashion imagery suggests secretly transforming self through clothes suggesting our lives will transform into these fantasies through fashion. In fashion, Pro is high res, high quality, professional. In Web 2.0, Am is low res, casual, fuzzy and easier to sympathize with. The book embodies these contradictory views of desire to transform into the stylized unreal world of fashion imagery vs. the identifiable, friendly and real personal photographs of Flickr users.
Pro vs Am - Fashion imagery suggests secretly transforming self through clothes suggesting our lives will transform into these fantasies through fashion. In fashion, Pro is high res, high quality, professional. In Web 2.0, Am is low res, casual, fuzzy and easier to sympathize with. The book embodies these contradictory views of desire to transform into the stylized unreal world of fashion imagery vs. the identifiable, friendly and real personal photographs of Flickr users.
Pro vs Am - Fashion imagery suggests secretly transforming self through clothes suggesting our lives will transform into these fantasies through fashion. In fashion, Pro is high res, high quality, professional. In Web 2.0, Am is low res, casual, fuzzy and easier to sympathize with. The book embodies these contradictory views of desire to transform into the stylized unreal world of fashion imagery vs. the identifiable, friendly and real personal photographs of Flickr users.
Pro vs Am - Fashion imagery suggests secretly transforming self through clothes suggesting our lives will transform into these fantasies through fashion. In fashion, Pro is high res, high quality, professional. In Web 2.0, Am is low res, casual, fuzzy and easier to sympathize with. The book embodies these contradictory views of desire to transform into the stylized unreal world of fashion imagery vs. the identifiable, friendly and real personal photographs of Flickr users.
Pro vs Am - Fashion imagery suggests secretly transforming self through clothes suggesting our lives will transform into these fantasies through fashion. In fashion, Pro is high res, high quality, professional. In Web 2.0, Am is low res, casual, fuzzy and easier to sympathize with. The book embodies these contradictory views of desire to transform into the stylized unreal world of fashion imagery vs. the identifiable, friendly and real personal photographs of Flickr users.
Pro vs Am - Fashion imagery suggests secretly transforming self through clothes suggesting our lives will transform into these fantasies through fashion. In fashion, Pro is high res, high quality, professional. In Web 2.0, Am is low res, casual, fuzzy and easier to sympathize with. The book embodies these contradictory views of desire to transform into the stylized unreal world of fashion imagery vs. the identifiable, friendly and real personal photographs of Flickr users.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
A Folksonomic Photo Album - A Folksonomic Photo Album is a two volume set, the research and the analysis, designed as the first step of concentrating on a single brand with all the tags. The first book analyzes and draws conclusions from studying the images collected from Flickr. The second book presents the core information collected from Flickr, removing the clutter of the web browser, and calling attention to the core cultural user generated media in the order resulted from the search inquiry.
Impression of Denim - Back pocket design which was originally implemented as a simple stitched signature design representing the brand, has grown into embellished designs. More than one design can represent a single brand. With this project, I wanted to explore the back pocket signature designs and the representation of brand through the designs. This information design piece shows that consistency of a sign isn’t necessarily the best representation of a brand. A brand is more than a sign, a symbol.
Impression of Denim - Back pocket design which was originally implemented as a simple stitched signature design representing the brand, has grown into embellished designs. More than one design can represent a single brand. With this project, I wanted to explore the back pocket signature designs and the representation of brand through the designs. This information design piece shows that consistency of a sign isn’t necessarily the best representation of a brand. A brand is more than a sign, a symbol.
Impression of Denim - Back pocket design which was originally implemented as a simple stitched signature design representing the brand, has grown into embellished designs. More than one design can represent a single brand. With this project, I wanted to explore the back pocket signature designs and the representation of brand through the designs. This information design piece shows that consistency of a sign isn’t necessarily the best representation of a brand. A brand is more than a sign, a symbol.
Wardrobe Personas - There is a group of people who document their daily outfits online, in the spirit of shopping oriented fashion magazines such as Lucky and Instyle, in that they list each garment and where it was purchased, tagged with “wardrobe remix” and variations such as “rmx” etc. This booklet plays with the idea of creating personas for marketing: How a real person can become the persona with media they created and how I, as the media designer, can translate their output into a persona 2.0.
Wardrobe Personas - There is a group of people who document their daily outfits online, in the spirit of shopping oriented fashion magazines such as Lucky and Instyle, in that they list each garment and where it was purchased, tagged with “wardrobe remix” and variations such as “rmx” etc. This booklet plays with the idea of creating personas for marketing: How a real person can become the persona with media they created and how I, as the media designer, can translate their output into a persona 2.0.
Wardrobe Personas - There is a group of people who document their daily outfits online, in the spirit of shopping oriented fashion magazines such as Lucky and Instyle, in that they list each garment and where it was purchased, tagged with “wardrobe remix” and variations such as “rmx” etc. This booklet plays with the idea of creating personas for marketing: How a real person can become the persona with media they created and how I, as the media designer, can translate their output into a persona 2.0.
Wardrobe Personas - There is a group of people who document their daily outfits online, in the spirit of shopping oriented fashion magazines such as Lucky and Instyle, in that they list each garment and where it was purchased, tagged with “wardrobe remix” and variations such as “rmx” etc. This booklet plays with the idea of creating personas for marketing: How a real person can become the persona with media they created and how I, as the media designer, can translate their output into a persona 2.0.
Missed Conversations - Without any constrictions to assigning tag words to uploaded media, people tag in any way they want. Some of the tags I collected were expressions of multiple words, which would make it almost impossible for someone else to type the same combination to search and find the image. These tags are created more in the style of writing captions, by making each sentence a new tag. I wanted to explore how to use these unique tags to inspire design form. This project is a booklet of tag expressions.
Storyfolds - Each photo on Flickr with the tags tells a story: Sometimes what happened right before the picture was taken and sometimes there is only an image, maybe just a title. A creative writer I collaborated with chose photos from the research to write about. I designed little folded story books that reveal the image as the reader advances in the story inverting the order of the viewers’ interaction with this media if they were looking at it on Flickr.
Storyfolds - Each photo on Flickr with the tags tells a story: Sometimes what happened right before the picture was taken and sometimes there is only an image, maybe just a title. A creative writer I collaborated with chose photos from the research to write about. I designed little folded story books that reveal the image as the reader advances in the story inverting the order of the viewers’ interaction with this media if they were looking at it on Flickr.
Storyfolds - Each photo on Flickr with the tags tells a story: Sometimes what happened right before the picture was taken and sometimes there is only an image, maybe just a title. A creative writer I collaborated with chose photos from the research to write about. I designed little folded story books that reveal the image as the reader advances in the story inverting the order of the viewers’ interaction with this media if they were looking at it on Flickr.
Storyfolds - Each photo on Flickr with the tags tells a story: Sometimes what happened right before the picture was taken and sometimes there is only an image, maybe just a title. A creative writer I collaborated with chose photos from the research to write about. I designed little folded story books that reveal the image as the reader advances in the story inverting the order of the viewers’ interaction with this media if they were looking at it on Flickr.
Exhibition - As the final step of this project, I designed an exhibition space presenting the core values of the work. The expe-rience begins with a wall covered with curated Flickr images towering over the viewer. It’s followed by walking over to boards showcasing analysis of information, then the counter presenting the books that were the product of said research. I created large scale graphics that put the books in context.
Exhibition - As the final step of this project, I designed an exhibition space presenting the core values of the work. The expe-rience begins with a wall covered with curated Flickr images towering over the viewer. It’s followed by walking over to boards showcasing analysis of information, then the counter presenting the books that were the product of said research. I created large scale graphics that put the books in context.
Exhibition - As the final step of this project, I designed an exhibition space presenting the core values of the work. The expe-rience begins with a wall covered with curated Flickr images towering over the viewer. It’s followed by walking over to boards showcasing analysis of information, then the counter presenting the books that were the product of said research. I created large scale graphics that put the books in context.
Exhibition - As the final step of this project, I designed an exhibition space presenting the core values of the work. The expe-rience begins with a wall covered with curated Flickr images towering over the viewer. It’s followed by walking over to boards showcasing analysis of information, then the counter presenting the books that were the product of said research. I created large scale graphics that put the books in context.
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Jeans 2point0 MFA Thesis