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Knockaround Multi-Tactical Campaign
Opportunity
Create a mainly web focused multi-tactical advertising campaign utilizing the 3 product campaign development stages. 1st Stage: Awareness. 2nd Stage: Feature. 3rd Stage: Benefit. For a target audience of women ages 16—24.
Solution
Take advantage of the collaboration of Knockaround with the Harmony Korine movie, Spring Breakers and make a campaign based completely around spring break. For Awareness, I took advantage of the general publics awareness of Selena Gomez and Vanessa Hudgens. For Feature, I found an image of 5 attractive women all sunbathing to represent the UV protection. For Benefit, I made the sunglasses, "the party" that you should attend or join.
