Artbeat
Opportunity
Create a logo, business card and stamp for Artbeat, an art gallery & picture framing company
Solution
Taking advantage of the play on words (Artbeat sounding like heartbeat) create a logo around that. The word Artbeat has seven letters which allows the word to fit nicely and rather symmetrically in a circle while the "heartbeats" serve to point at the center of the word as well as taking you to the outside of the circle which allows the eye to encircle and then stop at Artbeat.