THE SUBCULTURAL AGENCY
Narrative understands that everyone’s story is unique and no story is linear. From this, we derived Narrative: The Subcultural Agency. It is an experiential communications agency based in Los Angeles that uses hard data and killer instinct to bring brands to life in a subculturally relevant way.
To create the branding, we used a handwritten script paired with a modern serif font to nod to the printed word. Run-on descriptors are sprinkled throughout the design. The yoga-obsessed mom who is also an espresso aficionado who also never misses Sunday Night Football. The cat-loving head of marketing who posts nothing but food porn and, after hours, is always holding a tumbler filled with top shelf bourbon from around the world.
Imagery is as diverse as Narrative’s clients. It utilizes a duotone overlay mixed with full color images to represent the dichotomy of the subject’s story.
