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Cetera Branding
INDEPENDENT TOGETHER
Cetera Financial Group’s goal is to transform how advisors guide individuals and families to achieve financial well-being at every stage of their lives.
This rebranding concept modernized Cetera’s existing brand by creating an updated mark, introducing a bright color palette and creating a fresh look and feel that is as welcoming as its advisors. Gathering inspiration from financial iconography (like pie charts) we wove a visual world in which everything is connected and the user is never alone.
* Concept Only
