Easy Peasy: Point of sale for concept brand launch
The Brief:
Design a way to make healthy eating appealing to young people.
The Solution:
A new concept brand launched through the Waitrose Group aiming healthy convenience foods at the children's market. Including a point of purchase display that raises brand awareness, appeals to children and overcomes the negative associations of healthy eating by illustrating to the children how eating well can be fun and taste good.
This project was completed as part of an entry to the 2015 Royal Society of Arts Student Design Competition