Over recent years, the contents of luggage at airports have become increasingly limited due to the tragic events of 9/11.
For liquid based products such as cosmetics, drinks, or other chemicals, a 100ml limit is imposed on any substance carried in a passenger’s hand luggage. If a traveler is unaware of this or makes a mistake, they are forced with the predicament of leaving larger amounts in their main luggage, disposing of them entirely, or transferring a proportion of contents to a smaller container at the security gate.
This need provides a new opportunity for many brands to improve their sales and market penetration. At the supermarket, many products are not currently available in packaging that has a 100ml limit designed exclusively for air travel.
The task, was to address this.
