Citroen Nemo - Citroen Romania launched the smallest utiliy vehicle in the range, Citroen Nemo. The client wanted for the Citroen Nemo communication to focus on the main benefit of the car, the size, being small, practical and easy to handle. So this is what we did. We found an easy and clear way to show that Nemo is so small that could actually reinvent the parking lot sign.
Panorama PVC profiles_stave - Panorama PVC profiles offer high phonic and thermal insulation.
So when the noise becomes disturbing Panorama is the solution.
Leasing_Park - Leasing for construction heavy equipment
Leasing_007 - Leasing for construction heavy equipment
Waves of freshness - Summer white wine promotion
Tailoring pasta - Stefanel is an Italian clothing brand, quite famous worldwide. At least in Romania, it is quite expensive, so we were talking to an upper-class target.
Considering the fact Italy is one of the most important fashion centres in the world, we've chosen to focus the entire comunicaton on these Italian roots.
So, here are few executions combining fashion with what Italy has best to offer - mmm....pasta:)
Tailoring pasta 2
Tailoring pasta 3
Tailoring pasta 4
Tailoring pasta 5
Piece of art1
Piece of art 2
Piece of art 3
London - Italy is one of the most important fashion centres in the world, with lots of famous fashion
designers, with a worldwide recognised fashion festival like the one in Milan etc. That’s why we
consider the Italian root of Stefanel as the main element that we should
communicate.
So, we have positioned Stefanel as the little drop of Italy that we can find in any important fashion capital, but not only. It is the Italian flavour of the biggest cities of the world.
New York - Stefanel, the Italian flavour of New York.
Paris - Stefanel, the Italian flavour of Paris.
Life insurance_Miorita - HL: Bring happy ending to your story. Make a life insurance!
The concept of the print campaign is connected to Romanian stories or ballads, in which the heroes die or are going to:)
More details, here... http://en.wikipedia.org/wiki/Miori%C5%A3a
Life insurance_Greuceanu - HL: Bring happy ending to your story. Make a life insurance!
The concept of the print campaign is connected to Romanian stories or ballads, in which the heroes die or are going to...
In the story, Greuceanu plays the common role of Fat-Frumos, fighting the evel and always ending up marrying the most beautiful princes...happy ever after etc etc. http://en.wikipedia.org/wiki/F%C4%83t-Frumos
Life insurance_ Mother goat with three kids - HL: Bring happy ending to your story. Make a life insurance!
The concept of the print campaign is connected to Romanian stories or ballads, in which the heroes die.
National Lottery_1 - HL: Everything you want, but faster.
National Lottery_2 - HL: Everything you want, but faster.
National Lottery_3 - HL: Everything you want, but faster.
National Lottery - Headline: Mocking bad luck.
National Lottery - Headline: Mocking bad luck.
National Lottery - Headline: Mocking bad luck.
Leasing_Big Foot - Leasing for construction heavy equipment
Leasing_Godzilla - Leasing for construction heavy equipment
Leasing_Jaws - Leasing for construction heavy equipment
New Citroen showroom_OOH 1 - Launching campaign for Prestige, the forth Citroen showroom in Bucharest .
Except for classic launching materials, client wanted some less corporate outdoors to be positioned really close to the showroom.
Starting from the premise - more showrooms mean more strength for Citroen - we have developed this outdoor campaign presenting in an ironic-mystic atmosphere the extra-force of Citroen.
New Citroen showroom_OOH 2 - Launching campaign for Prestige, the forth Citroen showroom in Bucharest .
Except for classic launching materials, client wanted some less corporate outdoors to be positioned really close to the showroom.
Starting from the premise - more showrooms mean more strength for Citroen - we have developed this outdoor campaign presenting in an ironic-mystic atmosphere the extra-force of Citroen.
Lindab_light roof joints 1 - HL: Simple solutions for your projects.
*In Romanian light and simple are the same - usor.
Lindab_light roof joints 2 - HL: Simple solutions for your projects.
*In Romanian, light and simple are the same - usor.
Lindab_light roof joints 3 - HL: Simple solutions for your projects.
*In Romanian, light and simple are the same - usor.
Europa FM_Cherry Lady - Europa FM is a national radio station.
Europa FM_Hendrix - Europa FM is a national radio station.
Europa FM_Jackson 5 - Europa FM is a national radio station.
Europa FM_Love hurts - Europa FM is a national radio station.
Europa FM_folklore - Europa FM is a national radio station.
Europa FM_sound of silence - Europa FM is a national radio station.
If it could have been pink... - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
If it could have had daisies... - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
What about a blue handled refrigerator? - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
Does it also have suspansions? - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
Does it also have alga pillow? - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
This one is not a blink-blink one either... - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
38..39...40...I need one with odd numbers - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
Too bad this is the only model, I would have taken it otherwise - HL: Looking for pretexts to delay your shopping?
Now the ABN AMRO credit card offers you as much as you need.
In store activation 1 - This looks great on you. You must have it.
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