Camilo Ramirez Nates

Motif is a product-service combination consisting of a Body Composition Monitor (BCM) and a service platform that can be accessed through a website or an application on the computer or smartphone. This motivational tool becomes part of the user’s routine by helping them to get an impression about their health state and its progress towards a healthier lifestyle.

The Body Composition Monitor Using the TANITA’s technology (http://www.tanita.com/en/) this device is intended to measure and calculate several body values such as: Weight, Muscle Mass, Body Fat Percentage, Visceral Fat Level, Body Water Percentage, Basal Metabolic Rate, Daily Calorie Intake, Physique Rating, Body Mass Index, Bone Mass and the Metabolic Age.

The device has a familiar shape resembling a regular weighing scale so the user knows immediately how to activate the device and get a measurement. Outlined feet indicate where to stand so an accurate body composition analysis can be taken. A scanning like motion of light indicates that the measurement is in progress after which the icons will indicate the progress and the health state. Indication of progress and health Besides the screen indicating weight, there are four icons on the device. These are Muscle Mass, Body Fat Percentage, Visceral Fat Level and Body Water Percentage by default. These icons light up in either green or orange indicating the progress or the lack thereof the user has made towards a healthy state.

Next to the icons there is a scale of six dots that indicate how healthy the user is, the more dots are displayed the healthier a user is. If only one or two dots are lit, they are both orange indicating bad health. Three or four dots light up yellow to indicate better healthy but still not that good. If five or six dots are lit they are all green indicating a healthy measurement where five dots still leave some room for improvement. The measurement data is stored on the users profile on the online service. This data transmission happens automatically through WiFi or Bluetooth 4.0 or if unavailable a user can manually transfer the data using a USB cable.

MOTIF service The online service is a vital part of Motif as it features three important parts of the design. Firstly a personal page where the user can setup their profile and set personal health goals. Secondly, through the service user can view their measurements through time in detail. Thirdly, the team section where users are grouped in teams that share similar goals. In this section users can motivate and inspire each other.